Looking for moving company marketing ideas that are worth the effort? Most lists online are a mix of good habits and gimmicks. These are ideas that fit how people actually choose a mover, and that stay inside Google’s and the FTC’s rules.
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Finish your Google Business Profile
Every field filled, truthfully: your real business name with no added keywords, the most specific category, your real address plus the service areas your trucks cover, your services, hours and your own photos. Google advises complete and detailed information. It mainly takes time, and it is easy to leave half done. See local SEO for movers.
Make a habit of crew photos
Ask each crew lead for a few photos per job: wrapped furniture, a packed truck, a careful carry. Keep addresses, house numbers and plates out of the frame. One habit feeds your Google profile, your website, your social accounts and your ads.
Ask every customer for a review
Send every customer a short message after the move with a direct review link. Ask everyone, offer nothing for it, and reply to every review. Google bans paid and incentivized reviews and asking only happy customers. See reviews for movers.
Write the guides customers search for
People planning a move search for help: how to pack a kitchen, what to do the week before, how to move a piano, what to ask a mover. A useful guide on your site, written from your crews’ real experience, is the kind of helpful, people-first content Google says its systems are designed to prioritize. Link each guide to the service it relates to and to your quote form.
Build real city pages, not copies
A page for each town you really serve, with something specific to say about moving there. Skip the copy-and-swap pages: Google’s spam policies call pages targeted at many cities that funnel users to one page doorway abuse.
Want these ideas turned into a written plan for your moving company? Ask an independent agency that works with movers.
Get a proposalMake friends with the people who meet movers’ customers first
Real estate agents, property managers, apartment building staff, storage operators and senior living communities meet people about to move. Introduce yourself, leave cards and look after the customers they send. If you reward a partner who recommends you publicly, the FTC expects that connection to be disclosed clearly and conspicuously.
Try Local Services Ads
Google’s Local Services Ads charge only for leads related to your business, with leads arriving as calls and messages. Check eligibility for your trade and area in Google’s sign-up, and make sure someone answers: Google says regularly missed calls and messages may affect your ad ranking.
Treat your trucks as billboards
A clean, readable truck with your name and website is seen on every street it drives down. For interstate movers, 49 CFR 375.207 asks for the registered name and U.S. DOT number in all advertisements; ask a lawyer whether truck lettering counts as one, and keep the name on the truck the same as the registered name.
Plan for the quiet months
Use the slower weeks to do the work busy months leave no time for: new guides and city pages, fresh photos, a tidy-up of your Google profile, and a look at which lead sources booked moves last year. When demand picks up again, everything is ready.
Ideas to skip
- Buying followers, likes or views: the FTC rule at 16 CFR 465.8 bans it for a commercial purpose.
- Discounts for reviews, or asking only happy customers: both break Google’s policy.
- Keyword-stuffed business names: Google’s guidelines rule them out.
- Ads that promise what a crew cannot always deliver: interstate movers’ ads must be truthful, straightforward and honest.
For the whole plan in one place, see moving company marketing. To get a written proposal, send the form. Asking is free and you never have to hire anyone.
Questions movers ask
What is the least expensive way to market a moving company?
A complete Google Business Profile and a habit of asking every customer for an honest review. Both mainly take time.
How do I market a moving company in a slow month?
Use the time for guides, city pages, new photos and a review of which lead sources booked moves, so everything is ready when demand returns.
Which marketing idea should a mover start with?
The Google Business Profile. It is what many customers see first on the map, and every other idea on this list, from photos to reviews, feeds into it.