Moving company social media is the easiest marketing to start and the easiest to let slide. Moving is visual work, and a feed of real crews, careful packing and trucks on the road shows a customer what your company is like before they ever ask for a quote. This page covers what to post, who should post it, and the FTC rules that apply to every mover’s social accounts.
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What a mover can post
The best posts come from the work itself. Ask crews to take a few photos on each job, with the customer’s permission and nothing private in the frame:
- Furniture wrapped and ready to load, and a truck packed tight.
- A tricky carry: stairs, a narrow hallway, a piano.
- Packing done well: labeled boxes, dish packs, wardrobe boxes.
- Your storage space, clean and organized.
- Crew members, with their consent, and new trucks.
- Short tips: how to pack a kitchen, what to do the night before a move.
Keep addresses, house numbers, license plates and customers’ belongings that identify them out of every photo.
Which platforms
Pick the ones you can keep up. For many movers that means a Facebook page and an Instagram account, plus posts on your Google Business Profile. A neighborhood platform can suit a local mover. One account posted to steadily beats five accounts left empty. Keep every account in your company’s name, with the agency or staff given access rather than ownership.
The FTC rules that apply to social posts
Disclose connections
When anyone with a connection to your company posts about it, the FTC expects that connection to be disclosed clearly and conspicuously. Connections include payment, a free or discounted move, employment and family ties. The FTC says a disclosure only in the comments, behind a “DISCLOSURE” link or on a profile’s home page is not enough.
Employees posting about their employer
Crew members who praise the company online should say they work there. The FTC is direct: “Listing your employer on your profile page isn’t enough.” And under the FTC’s Consumer Reviews and Testimonials Rule, officers and managers may not post reviews of their own business without clearly disclosing the relationship.
No bought followers
The same rule, 16 CFR 465.8, bans selling, distributing or buying “fake indicators of social media influence”, such as fake followers, views or likes, for a commercial purpose. Buying followers to make a page look busy is not a shortcut; it is a federal rule violation.
Want help running social media and ads for your moving company? An independent agency that works with movers can prepare a proposal.
Get a proposalSocial ads
Paid posts on Facebook and Instagram can reach people in your area, promote packing or storage, and remind site visitors to ask for a quote. Each one is an advertisement: for an interstate household goods mover, 49 CFR 375.207 requires truthful advertising that includes the registered name and the U.S. DOT number. See moving company advertising.
Who is responsible
If an agency runs your accounts, you both carry the result. The FTC’s endorsement guides say an advertiser may be liable for a deceptive endorsement even when the endorser is not, and that advertising agencies may be liable for their roles in creating or spreading endorsements they know or should know are deceptive. Agree in writing what the agency may post, who approves it, and who owns the accounts.
A routine that lasts
- Ask each crew lead for a few photos per job.
- Pick the best ones and post them regularly with a short, true caption.
- Answer comments and messages, especially quote questions.
- Share a useful tip now and then, such as how to pack fragile items.
- Link posts to your quote form and to the right service page.
Social media works best alongside a strong Google Business Profile and an honest review routine. To get a written proposal that covers all three, send the form. Asking is free and you never have to hire anyone.
Questions movers ask
What should a moving company post on social media?
Real work: wrapped furniture, packed trucks, careful packing, storage, crews (with consent) and short moving tips. Keep customers’ addresses and plates out of every photo.
Can my crew post about the company?
Yes, and they should say they work there. The FTC says listing the employer on a profile page isn’t enough.
Can I buy followers for my moving company page?
No. The FTC’s rule at 16 CFR 465.8 bans buying fake indicators of social media influence, such as fake followers or likes, for a commercial purpose.
Do social posts help my Google ranking?
Google does not say they do. Treat social media as a way to show customers your work, and send them to your site and Google listing.