Self storage marketing for moving and storage companies

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Storage searches are local searches

People usually want storage close to home or close to where they are moving, so storage searches behave like other local searches. Google says local results are mainly based on relevance, distance and popularity, and that there is no way to pay for a better local ranking. The base is a complete, accurate Google Business Profile for each real storage location.

One profile per real location

Google says not to create more than one profile for each location of your business. If your storage is at the same address as your moving office, that is one location: describe both services on one profile and pick categories carefully. Google asks you to use as few categories as possible, choose the most specific one for your core business, and not to use categories only as keywords. If you run storage at a separate, real site of its own, ask whether it qualifies as a separate location under Google’s guidelines before creating a profile for it. A mailbox or an unstaffed address is not a location.

Storage pages on your site

• A storage page that explains what you offer: unit types or vaulted storage, access, how items are handled and how storage joins a move.
• Storage during a move: for customers between homes or waiting on a closing.
• Business and document storage, if you offer it.
• Real photos of your facility, units and loading area.
• A form that asks what needs storing, roughly how much and for how long.

Keep each page specific to the real facility. Near-identical storage pages for every nearby town are what Google’s spam policies call doorway abuse.

Ads for storage searches

Give storage its own campaign in Google Ads, with its own ads, its own area and its own landing page, separate from your moving campaigns. Storage customers often search within a short distance, so a radius around the facility fits. Google’s Quality Score rates ad relevance and landing page experience, so a storage ad should land on the storage page, not the home page. See Google Ads for moving companies.

Storage customers who need a move

A moving and storage company has an advantage a storage-only facility lacks: it can offer the whole job. Say so plainly on the storage page and the moving pages, link them to each other, and ask on the form whether the customer also needs the move. A customer between homes who can book the move, the storage and the delivery with one company has one fewer thing to arrange.

The reverse works too. On your long-distance and local move pages, explain how storage fits when a closing date slips or a new home is not ready. See long-distance movers marketing and local movers marketing.

Reviews from storage customers

Ask storage customers for an honest review too, at move-in and when they move out, and offer nothing for it. Google bans paid and incentivized reviews and asking only happy customers, and the FTC bars incentives tied to a positive review. See reviews for movers.

Storage fits inside the wider moving company marketing plan. To get a written proposal that covers both, send the form. Asking is free and you never have to hire anyone.

Questions movers ask